Boss Women Store reopened on Avenida da Liberdade with exclusive event

Boss celebrated the reopening of its iconic BOSS Womenswear Store on the prestigious Avenida da Liberdade with an exclusive event that symbolised the essence of the brand and its connection with visionary and entrepreneurial women. In partnership with TEN (The Empowerment Network), BOSS gave a group of women entrepreneurs a unique and inspiring experience.

The event brought together 50 female guests in a vibrant atmosphere, where a cocktail and DJ music accompanied meaningful and relaxed conversations. The highlight of the evening was a talk by three inspiring women – Sónia Balacó, Mónica Lafayette and Joana Schenker – who shared their stories and learnings, moderated by the talented Catarina Nunes.

With this BOSS x TEN collaboration, the brand reaffirmed its commitment to supporting and raising up a new generation of women leaders, promoting a mindset of success and collaboration, in line with the event’s theme: ‘Cultivating Authenticity, Confidence and Self-Determination’.