Author: Avenida Liberdade Admin

  • History of the Brodheim Family on Avenida da Liberdade: A Path of Success and Resilience

    History of the Brodheim Family on Avenida da Liberdade: A Path of Success and Resilience

    History of the Brodheim Family on Avenida da Liberdade: A Path of Sucess and Resilience

     

     

     

     

     

     

    Since 1986, the Brodheim Family has been making their mark on the iconic Avenida da Liberdade in Lisbon. It all began with the opening of their first flagship store, Rodier, marking the start of a successful journey in the luxury retail market.

    Over the following decades, the group expanded their presence, respresenting  renowned brands such as Burberry in 1991, Timberland in 1997, TOD’s in 2006, and Guess in 2009. These strategic partnerships not only solidified the Brodheim Group’s position on Avenida da Liberdade but also contributed to its growth and recognition.

    Throughout the years, the Brodheim Group has been a pioneer in the luxury retail scene, offering quality products and exceptional services to their customers. Their presence on Avenida da Liberdade has strengthened the family’s reputation.

    The story of the Brodheim Family is one of dedication, passion, and entrepreneurial vision. Their arrival on Avenida da Liberdade not only transformed the landscape of luxury retail in Lisbon but also left a legacy that continues to inspire future generations.

    It is undoubtedly a narrative of resilience, adaptation, and commitment to excellence. Despite challenges, the group remains an influential force in Lisbon’s luxury retail scene, contributing to the city’s economic and cultural development.

    Join us as we celebrate this extraordinary journey of the Brodheim Family and their unmatched presence on Avenida da Liberdade.

     

     

     

  • “History With a Voice”: The Statues of the Parish of Santo António Come To Life

    “History With a Voice”: The Statues of the Parish of Santo António Come To Life

     “History With a Voice”: The Statues of the Parish of Santo António Come to Life

     

     

     

     

     

     

    Alegoria Rio Tejo

    The concept is simple, but the execution is innovative. By pointing the camera of the cell phone at the QR code placed next to each statue, visitors are surprised by a phone call from the portrayed.

    This project encompasses 22 statues throughout the parish of Santo Antonio, mostly located on Avenida da Liberdade, each with the voice of an artist “talking” to the visitor.

    Among the voices selected to bring these statues to life are names well-known to the Portuguese public such as: Herman José; Júlio Isidro; David Fonseca; Marina Mota; Fernando Mendes; António Raminhos; Fernando Rocha: Nilton; Carlos Cunha; Ricardo Carriço; Guilherme Filipe; Joana Cruz; Joana Cruz; João Frizza; José Raposo; Ricardo Castro; Bruna Andrade; Luís Lourenço; Simão Morgado; Jorge Mourato;José Pedro Vasconcelos; Filipa Veiga; Afonso Pimentel; Diogo Branco; Vasco Morgado.

    The historical accuracy of the written content is ensured by the National Culture Center, while the humor is added by Nilton through his texts, guaranteeing an informative and entertaining experience.

    The presentation ceremony was attended by the President of the Lisbon City Council, Carlos Moedas, various entities, the media, the “voices” responsible for bringing the statues to life, and the parishioners of Santo António.

    The President of the Parish of Santo António, Vasco Morgado, expressed his satisfaction with this initiative, considering it “an honor” to put “great figures of history” in direct dialogue with the parishioners and visitors.

    The President of the Lisbon City Council, Carlos Moedas, stressed the importance of putting “culture at the forefront”.

    The unparalleled project not only invites locals and visitors to explore the 22 statues located in the parish of Santo Antonio, but also redefines public interaction with the national historical heritage.

    The “History With a Voice” project is an original initiative that contributes to the dissemination and preservation of the parish´s historical heritage.

    This opens up a window to the past in an innovative fusion of culture, technology and entertainment.

     

     

  • The Avenue of all tours

    The Avenue of all tours

    The Avenue of all tours

     

     

     

     

    It all starts with a stroll along the beautiful Portuguese sidewalk, which can have several destinations, according to everyone’s tastes and interests. On Avenida da Liberdade there are themed and taylor-made tours that unveil 19th century Lisbon, or the most recent trends in the most cosmopolitan environments. Whether it’s to admire the architecture, learn about the history behind the XIX century palaces. XIX, visiting a museum full of soul, discovering its fountains and statues or, in a more hedonistic way, to delve into the latest lifestyle trends in Lisbon’s Luxury District, there is an Avenue to discover.

    Discover the various proposals from three tour operators who explored the most inconic avenue in Portugal and who provide enriching days of pure pleasure in very special environments. que exploraram a Avenida mais icónica do país, a Avenida da Liberdade

    ALFACINHA TOURS – Private Visit – Avenide & Principe Real

    Avenida da Liberdade has always been an invitation to take a stroll along its beautiful portuguese pavement, lined with striking buildings full of soul, due to their unique and outstanding architecture. The Avenue has gardens that cross it with trees, plants, and kiosks that invite us to take a break, water fountains of romantic inspiration that take us back to the 19th century, and palaces that mark the history of the place that was once called Valverde, and which was countryside where today is the city. Nowadays, the Avenue is also a place of art and culture, like the Tivoli theater, the São Jorge cinema, the Medeiros e Almeida museum of decorative arts.

    Further up, already at the top of one of the hills, we also visit the Príncipe Real neighborhood. One of the most charismatic neighborhoods in the city is an excellent temporal, historical and aesthetic connection with the Avenida da Liberdade. There, cosmopolitan and contemporary life unites with historical cultural heritage, elegance and charm. And the city streets also talk about the city’s history, but you need to know how to listen to them. This is an invitation for anyone who wants a route that is an encounter with Lisbon of the 19th century, where we will visit lifts, viewpoints, palaces, convents, gardens, shops with new Portuguese brands, beautiful bookstores and historic shops.

    The visit is private and exclusive, lasts for 2h30, and at the end our guest will be invited for a coffee in the DELTA space “THE COFFEE HOUSE EXPERIENCE”, where one can taste the aromas released by the roasting, taste exclusive blends carefully selected and prepared in different coffee extractions, and enjoy time for a break, where you will  remember the city like a poem of the song that stuck in your head.

    We look forward to seeing you soon on our tour

    https://alfacinhalx.com/wp/en/home/

     

     

    AGIC – Associação Portuguesa dos Guias-Intérpretes e Correios de Turismo.

    1 – The Avenue during Worls War II

    During the Second World War, Lisbon became a “waiting room” for thousands of people who were hoping to find a safe haven. Through literature and the accounts left by these refugees, we follow the footsteps lost in the city during this period on a route from Marquês do Pombal to Praça dos Restauradores.

    The route begins near the Rotunda or Marquês de Pombal Square, close to the location of the Aviz Hotel, at the time one of the most prestigious hotels in the capital. Through the identification of boarding houses, hotels, addresses of various personalities and aid organizations, we reveal the Estado Novo’s reception policy and glimpse the shadow of the various spies who criss-crossed the city.

    2 – Statuary on the Avenue:

    A new way of discovering the little stories of Lisboa just walking along the main avenue, Liberdade.
    In 1886, Lisbon welcomed the new boulevard named Liberdade by the promotor Rosa Araújo. The following years would be characterized by the erection of several statues intended to embellish the avenue and honor writers, poets, musicians, and even politicians. To stroll along the Avenue was once a tradition among the locals. It became the perfect scenery for parades, fairs, and other festivities.
    Our walking tour will begin in Praça dos Restauradores, overlooking the extension of the Avenue that allowed the city’s expansion. And it will end at the Pombal monument in the famous Rotunda and look back at the Avenue in all its splendor

    https://agicportugal.com/en/

    LISBON A LOVE AFFAIR – Private Shopping Tour

    One avenue, boasting 55+ luxury brands, Avenida da Liberdade has been meticulously designed in the image and likeness of Parisian boulevards. With its Passeio Público, gardens, fountains, statues, and palaces, it has transformed in recent years into Lisbon’s premier luxury avenue.
    Embark on an exclusive shopping experience in Lisbon, a hidden gem for luxury indulgence in a grand European setting. Leisurely explore some of the finest luxury boutiques with the guidance of a professional fashion Guide who will organize your personalized journey in detail, according to your briefing.

    Discover the epitome of the world’s top shopping experience on a private tailor-made tour led by a professional guide proficient in English, Portuguese, French, or Spanish. This shopping odyssey unfolds in the upscale realm of Avenida da Liberdade, home to an array of renowned fashion brands.

    Immerse yourself in the luxurious offerings of Armani, Prada, Burberry, Tod’s, Guess, Furla, Longchamp, Fashion Clinic, Ralph Lauren, Paul Smith, Louis Vuitton, Escada, Tom Ford, Nina Ricci, DKNY, Dolce & Gabbana, Givenchy, IRO, Michael Kors, Lacoste, Jimmy Choo, Christian Louboutin, Gucci, Carolina Herrera, Stivali, Purificacion Garcia, Gant, Miu Miu, Baby Liberdade for the most amazing kids, Montblanc, Boutique Van Cleef & Arpels, Boutique Vacheron Constantin, Rolex, Boutique Omega, Cartier and much more, and Portuguese brands & creators like Maria João Bahia, André Óticas, Torres Joalheiros, Boutique dos Relógios Plus, Tony Miranda or Fátima Lopes.

    Cap off your indulgent day with a relaxing cocktail at one of Lisbon’s hip bars or at Maison Sisley, where a customized massage can be prepared just for you. Should you desire, remember that we offer private shopping experiences within the mentioned shops and our handsfree shopping services. Your journey through luxury is about to be tailored just for you.

    For more information please contact welcome@lisbonaffair.com

     

  • Who was António de Medeiros e Almeida

    Who was António de Medeiros e Almeida

     Who was António de Medeiros e Almeida

     

     

     

     

    António de Medeiros e Almeida

    Medeiros e Almeida was born on 17 September 1895 in Lisbon, where his father, João Silvestre d’Almeida, set up his medicine practice. The wealthy family environment, with a close circle of friends that included artists such as Veloso Salgado or the architect Miguel Ventura Terra, provided him with an upbringing that included a strong cultural and artistic aspect.

    When he finished school, António de Medeiros e Almeida began his studies in medicine, following in the footsteps of his father. However, intent on de­veloping his enterprising spirit and his appetite for business, he dropped out of university and travelled to Berlin, where he came into contact with the international business world.

    Back in Lisbon, he got married, on 23 June 1924, to Margarida Pinto Basto, a descendant on his maternal side of the Counts of Pombeiro and on his paternal side of the family that owned the Vista Alegre Porcelain Factory. Given António’s passion for cars, they set off on their honeymoon in a racing car, a Farman Sport Torpedo.

    It is precisely his love for cars that gave rise to Medeiros e Almeida’s first professional project as an importer of Morris, Wolseley, Riley and MG cars to Portugal, and the opening of the A.M. Almeida car dealership in Lisbon.

    Medeiros e Almeida also took an interest in other pioneering business areas in Portugal, such as commercial aviation, in which he played an important role. In 1948, he acquired all the share capital of one of the first Portuguese airlines providing regular services, Aero Portuguesa, which he later merged into TAP – Transportes Aéreos Portugueses. He was also one of the founders of SATA – Sociedade Açoreana de Transportes Aéreos.

    In the meantime, he maintains several commercial activities in the Azores, where his parents were from, including his share in União das Fábricas Açoreanas de Álcool (UFAA), which was quite influential in the production of Azorean industrial alcohol and sugar, produced from sugar beet molasses. In 1967, he founded the agro-industrial company SINAGA – Sociedade de Indústrias Agrícolas Açoreanas and chaired its board of directors until his death.

    As the Medeiros e Almeida family had friendly and professional relations with the Bensaúde family, also of Azorean origin, the threat of a German invasion led Vasco Elias Bensaúde, of Jewish descent, to offer António de Medeiros e Almeida a partnership in 1941, which involved the temporary transfer of all the family’s companies.  At the end of World War II, the share was returned to the Bensaúde family in full.

    Medeiros e Almeida also made a name for himself in other areas, such as textiles, with the Torres Novas National Weaving Company, or the hotel business, with its participation in the construction of the Hotel Ritz, in Lisbon, and the Hotel Alvor, in the Algarve.

    His well-developed social sense led him to make commit­ments to several charitable causes, such as supporting the establishment of Universidade Católica, the children’s summer camp “O Século”, and the creation of the Salazar Foundation, whose objective was to build social housing.

    His prolific and respected commercial, industrial and charitable activities were widely recognised through the awarding of a number of national and international honorary decorations, such as that offered by King George VI of England for providing the necessary assistance to the allied forces during World War II through the companies he ran in the Azores

     

    The Medeiros e Almeida Museum

    The collection of the Medeiros e Almeida Museum – which includes furniture, painting, sculpture, textiles, goldsmithing, ceramics, sacred art, jewellery, watches, …, dating from the 2nd century BC to the 20th century CE – was built over the years, in line with Medeiros e Almeida’s sophisticated upbringing and experience and a very successful professional life. He himself wrote, “When I was 20, in 1915, I started becoming interested in antiques, and I started collecting them when I was 30 and when my funds allowed. This interest grew and developed and, little by little, I started collecting rare pieces of artistic and historical value.”

    In the period after World War II, with an art market rich in opportunities, the collector, with sound financial means and a more refined taste and knowledge, began buying from the best antique shops and auction houses in Europe. In the late 1960s, aware of the important collection he had gathered and having no descendants, Medeiros e Almeida looked for a solution that would not disperse the collection and idealized the transformation of his house into a museum where it could be integrated. From then on, his purchases continued at a fast pace, until his death in 1986.

    The Medeiros e Almeida Museum displays the collection that the collector gathered for around half a century, a vast and important group of works of art, of international artistic and historic relevance, whose typologies fall within the thematic field of the so-called decorative arts. The museum opens its doors to the public on 1 June 2001, thus fulfilling the aims of its founder: “… fulfilling my dream, which is to leave to my country the product of a long life of hard work”.

    Museu Medeiros e Almeida

    Rua Rosa Araújo, 41. 1250-194 Lisboa

    Open Monday to Saturday, from 10am to 5pm

    https://www.museumedeirosealmeida.pt/

     

  • National Society of Fine Arts

    National Society of Fine Arts

  • Praia no Parque

    Praia no Parque

  • Varanda

    Varanda

  • Frou Frou

    Frou Frou

  • Club 7

    Club 7

  • AGIC – Portuguese Association of Tourist Guides and Interpreters

    AGIC – Portuguese Association of Tourist Guides and Interpreters