{"id":3201,"date":"2021-04-06T13:44:56","date_gmt":"2021-04-06T13:44:56","guid":{"rendered":"https:\/\/avliberdade.com\/?p=3201"},"modified":"2021-06-14T13:31:18","modified_gmt":"2021-06-14T13:31:18","slug":"descubra-a-flagship-store-da-massimo-dutti","status":"publish","type":"post","link":"https:\/\/avliberdade.com\/en\/descubra-a-flagship-store-da-massimo-dutti\/","title":{"rendered":"Discover Massimo Dutti&#8217;s Flagship store on Avenida da Liberdade"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text el_class=&#8221;titulo_blog&#8221; css=&#8221;.vc_custom_1617716263472{padding-bottom: 20px !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Discover Massimo Dutti&#8217;s Flasghip Store<\/h1>\n<h3 style=\"text-align: center;\">19th century mansion was rehabilited preserving the original elements.<\/h3>\n<p>[\/vc_column_text][vc_single_image image=&#8221;3228&#8243; img_size=&#8221;large&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1617716420341{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]Massimo Dutti store is located on Lisbon\u2019s historic Avenida da Liberdade, n\u00ba 193, housed in an old stately residence built in the neoclassical style which has been completely restored, both inside and out. The interior renovation project has seen the participation of a recognized team of professionals such as the L\u00e1zaro Rosa Violan studio, responsible for interior de &#8211; sign; Anoche for lighting design and Jes\u00fas Moraime for landscaping design.<\/p>\n<p>The new flagship store has three floors open to the public, featuring the various Massimo Dutti collections. In the basement you can find part of the Women\u2019s Collection; the new perfume collection, Massimo Dutti Scents Collection, in a room of the house\u2019s original kitchen; as well as a changing room area preceded by an anteroom for waiting and resting.<\/p>\n<p>The ground floor houses the Women\u2019s Collection, while the Men\u2019s Collection is located on the first floor, with specific areas for the Night, Casual and Tailored collections. On the same floor a space has been set up for accessories in the area of the house\u2019s old turret, as well as a spectacular bookshop in the till area for the display and sale of a selected collection of books about fashion, design and photography by the prestigious German publishing house Taschen.<\/p>\n<p>[\/vc_column_text][vc_gallery type=&#8221;flexslider_slide&#8221; interval=&#8221;3&#8243; images=&#8221;3232,3230,3226,3224,3222&#8243; img_size=&#8221;large&#8221; onclick=&#8221;&#8221; enable_drag=&#8221;yes&#8221; direction_nav=&#8221;no&#8221; control_nav=&#8221;yes&#8221; pause_on_hover=&#8221;yes&#8221;][vc_column_text css=&#8221;.vc_custom_1617716519137{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h3><strong>A 19th century building classified as a Monument of Public Interest<\/strong><\/h3>\n<p>The building in question is located on a corner plot between Avenida da Liberdade and Rua Barata Salgueiro. Built in late romantic style, this palace presents constructive elements inspired by the beauxarts style, mainly in the detail of the iron and steel pieces and in the originality of its interior decoration. With a rectangular foundation, the palace consists of four floors and a turret. Although there are no precise records on the use of the interior space, it can be stated with some certainty that the basement floor, which is slightly below the level of Avenida da Liberdade, was used for service spaces, the ground floor and the first floor were the stateliest spaces, intended for leisure activities (living room, dining room, library, etc.) and the bedrooms, and the attic was used for the servants\u2019 quarters. The roof is covered with black French-style tiles. The building was developed in accordance with the practices of the time, which includes the ground floor being raised about half a floor; over the years, it has undergone certain changes, mainly seen in the main facade and turret.<\/p>\n<p>With the recent intervention, the building was subject to some small-scale interior reconfigurations. Up to the date of the intervention, the building remained empty and, with Massimo Dutti\u00b4s intervention been able to contribute to the property\u2019s value. All the interventions carried out are expected to be reversible, so that at any moment, the building can return to its original pre-project state. A new structure has been built on a site considered to have the least impact next to the south facade. The structure consists of stairs and an access elevator between floors -1 and 1, guaranteeing conditions to meet fire safety codes and to provide access for people with reduced mobility. The main goal has been the building\u2019s restoration, making it more attractive and thus preventing the deterioration of heritage, as well as making use of the building by requalifying the city of Lisbon and thus protecting Portuguese heritage.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1617716646001{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h3><strong>Light as a functional and aesthetic element<\/strong><\/h3>\n<p>Taking into account the particular characteristics of the building, Massimo Dutti commissioned the renowned Anoche Iluminaci\u00f3n Arquitect\u00f3 &#8211; nica studio to carry out the lighting design. The project was developed in different stages and areas, taking into account the work in conjunction with the Massimo Dutti architecture team, and the interior design and landscaping design teams.<\/p>\n<p>The Anoche team\u2019s lighting design is such that when the store closes its doors to the public, the building remains completely lit. The main objective is to maintain the residential and warm character of the house. The entire lighting project responds to the principles of efficiency marked by Massimo Dutti which, in addition to satisfying visual needs and creating healthy, safe and comfortable environments, uses the most appropriate technological resources.<\/p>\n<p>With its image of an old building, the aim of the Anoche team was to achieve adequate lighting for the brand\u2019s commercial needs, all while keeping the residential and warm character. Thus, the priority was to provide direct lighting of the product through a type of functional light. To do so, a study was carried out in order to achieve the best lighting technique to enhance the product. The result was a detail light providing maximum comfort and efficiency. For ambient light, the team opted to place decorative light points at strategic points in the different rooms. The final result is the total integration between the required aesthetic and functional needs.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text]<a  itemprop=\"url\" href=\"https:\/\/avliberdade.com\/massimo-dutti\/\" target=\"_self\"  class=\"qbutton  default btn_ouro\" style=\"\">SAIBA MAIS SOBRE ESTE ASSOCIADO<\/a>[\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1611306590457{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_widget_sidebar sidebar_id=&#8221;Sidebar Descobrir&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Massimo Dutti store is located on Lisbon\u2019s historic Avenida da Liberdade, n\u00ba 193, housed in an old stately residence built in the neoclassical style which has been completely restored, both inside and out.<\/p>\n","protected":false},"author":3,"featured_media":3186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-3201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discover"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discover Massimo Dutti&#039;s Flagship store on Avenida da Liberdade &#8226; 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