

{"id":17662,"date":"2026-04-30T17:30:09","date_gmt":"2026-04-30T17:30:09","guid":{"rendered":"https:\/\/avliberdade.com\/?p=17662"},"modified":"2026-04-30T17:30:12","modified_gmt":"2026-04-30T17:30:12","slug":"avenida-open-week-returns-from-may-23-to-29","status":"publish","type":"post","link":"https:\/\/avliberdade.com\/en\/avenida-open-week-returns-from-may-23-to-29\/","title":{"rendered":"Avenida Open Week returns from May 23 to 29"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221; el_class=&#8221;titulo_blog&#8221;]<\/p>\n<h1 class=\"tk3\" style=\"text-align: center;\"><strong>Avenida Open Week <\/strong><strong>from May 23 to 29<\/strong><\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;17672&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1777569451024{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]Discovering the world of <strong>Avenida da Liberdade<\/strong> takes on a new dimension with <strong>Avenida Open Week<\/strong>, an exclusive celebration that reveals unexpected perspectives of Lisbon\u2019s most iconic avenue through a variety of freely accessible happenings that captivate the general public every year.<\/p>\n<p>The fourth edition returns from May 23 to 29, a special week during which 21 outstanding venues open their doors for guided tours, exhibitions, workshops, open classes, and styling and beauty experiences. A unique opportunity to go behind the scenes, exploring ateliers, uncovering stories, and immersing yourself in the authenticity of Lisbon\u2019s Luxury District, brought to life by the Avenida Association.<\/p>\n<p>More than just an event, <strong>Avenida Open Week<\/strong> is an invitation to experience the exclusivity that define Avenida da Liberdade. Blending culture, performance, fashion, art, beauty, gastronomy, history, fashion, and design, each experience has been designed to spark curiosity and elevate the joy of discovery. From guided behind-the-scenes tours of iconic performance venues to access to the heritage interiors of a palace, as well as exhibitions in premium spaces or in a singular house-museum, every moment promises to surprise.<\/p>\n<p>The appetite for new gastronomic discoveries is ever-present and also takes center stage, with offerings such as a workshop dedicated to creating an iconic dish, cocktail masterclasses, and tasting moments that reveal the secrets and richness of Port wine.<\/p>\n<p>Avenida da Liberdade awakens each person\u2019s most hedonistic side, so well-being and personal image complete the experience, with initiatives ranging from relaxation and innovative approaches in the world of haircare to personalized styling consultations and open Pilates classes. Experiences designed for those who value detail and seek personalized attention.<\/p>\n<p><strong>Avenida Open Week<\/strong> is already a highlight of the capital\u2019s calendar and promises a renewed desire to get to know the avenue better.<\/p>\n<p><strong>During this week, several activities have limited capacity, so prior registration is required until May 18<\/strong>. Please indicate the venue, date, time of the visit, and contact details in your email to <a href=\"mailto:info@avliberdade.com\">info@avliberdade.com<\/a>.<\/p>\n<p>Be sure to add Avenida Open Week to your agenda.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1777570202595{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]<strong>AVENUE OPEN WEEK PROGRAM<br \/>\n(Each person may register up to 2 people per event)<\/strong><\/p>\n<h3>May 23<\/h3>\n<p><strong>Longchamp<\/strong><strong><br \/>\n<\/strong><strong>Presentation of the Longchamp brand and suggestions on how to accessorize your handbag or tote<br \/>\n<\/strong>May 23, Saturday (from 10:00 AM to 11:00 AM)<br \/>\nLimited registration ( info@avliberdade.com )<br \/>\nAvenida da Liberdade, 190, Store 1<\/p>\n<p><strong>The One Pal\u00e1cio da Anunciada<br \/>\n<\/strong><strong>Guided tour <\/strong>of the noble areas of Pal\u00e1cio da Anunciada, where the hotel is located, exploring the history of a place that once belonged to the Counts of Ericeira.<br \/>\nMay 23, Saturday (2:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nRua das Portas de Santo Ant\u00e3o, 112\u2013134<\/p>\n<p><strong>Teatro Politeama<br \/>\n<\/strong><strong>Guided backstage <\/strong>tour of Politeama, followed by the show <em>\u201cHercules \u2013 The Heroic Musical\u201d.<br \/>\n<\/em>May 23, Saturday (Backstage: 2:15 PM \u2013 Show: 3:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nRua das Portas de Santo Ant\u00e3o, 109<\/p>\n<p><strong>Michael Kors<br \/>\n<\/strong><strong>Personal Styling Experience with the season\u2019s trends<br \/>\n<\/strong>May 23, Saturday (from 5:00 PM to 6:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 108 A<\/p>\n<h3><strong>May 24<\/strong><strong>\u00a0<\/strong><\/h3>\n<p><strong>The One Pal\u00e1cio da Anunciada<br \/>\n<\/strong><strong>Guided tour <\/strong>of the noble areas of Pal\u00e1cio da Anunciada, where the hotel is located, exploring the history of a place that once belonged to the Counts of Ericeira.<br \/>\nMay 24, Sunday(4:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nRua das Portas de Santo Ant\u00e3o, 112\u2013134<\/p>\n<p><strong>\u00a0<\/strong><strong>Michael Kors<br \/>\n<\/strong><strong>Personal Styling Experience with the season\u2019s trends<br \/>\n<\/strong>May 24, Sunday (from 5:00 PM to 6:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 108 A<\/p>\n<p><strong>May 25<\/strong><\/p>\n<p><strong>Roselyn Silva<br \/>\n<\/strong><strong>Roselyn Silva shares with the public different ways to combine her pieces<\/strong> for both formal and informal looks. She will present proposals that include patterns and solid pieces, showcasing the versatility of her eponymous brand.<br \/>\nMay 25, Monday (from 4:00 PM to 5:00 PM)<br \/>\nOpen to the public<br \/>\nPra\u00e7a da Alegria, 16<\/p>\n<p><strong>Espadim 1985<br \/>\n<\/strong><strong>Workshop<br \/>\n<\/strong><strong>\u00a0\u201cHow to Read a Jewel: Quality, Value and Authenticity\u201d<br \/>\n<\/strong>Learning and understanding antique, vintage pieces and colored gemstones, with a guided presentation and examples featuring jewelry from the inventory of Espadim 1985. Speaker: Ant\u00f3nio Amante (GIA Gemologist, Registered Appraiser in Portugal and the United Kingdom, Forbes 30 Under 30).<br \/>\nMay 25, Monday (from 4:00 PM to 5:00 PM)<br \/>\nLimited Registration: (avenida@espadim1985.com)<br \/>\nAvenida da Liberdade, 160<\/p>\n<p><strong>Michael Kors<br \/>\n<\/strong><strong>Personal Styling Experience with the season\u2019s trends<br \/>\n<\/strong>May 25, Monday (from 5:00 PM to 6:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 108 A<\/p>\n<p><strong>Cinema S\u00e3o Jorge<br \/>\n<\/strong><strong>Guided tour<\/strong> of the screening rooms and backstage areas of Cinema S\u00e3o Jorge.<br \/>\nMay 25, Monday (5:30 PM)<br \/>\nNote: Visit not recommended for people with reduced mobility<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 175<\/p>\n<h3><strong>May 26<\/strong><\/h3>\n<p><strong>Michael Kors<br \/>\n<\/strong><strong>Personal Styling Experience with the season\u2019s trends.<br \/>\n<\/strong>May 26, Tuesday (from 5:00 PM to 6:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 108 A<\/p>\n<p><strong>SEEN by Olivier<br \/>\n<\/strong><strong>Cocktail Masterclass<br \/>\n<\/strong>Be part of the sophisticated world of mixology with the Cocktail Masterclass, where you will learn step by step how to create two of the iconic cocktails from SEEN Lisboa. It reveals secrets, techniques, and bartender tricks, perfect for those curious to elevate the art of cocktail making.<br \/>\nMay 26, Tuesday (5:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 185<\/p>\n<p><strong>JNcQUOI Fish<br \/>\n<\/strong><strong>Visit of the House + Drinks Project at Mirror<br \/>\n<\/strong>May 26, Tuesday (5:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 189<\/p>\n<p><strong>Tivoli Avenida Liberdade<br \/>\n<\/strong><strong>Guided Tour of the Art Exhibition<br \/>\n<\/strong>Guided tour of the exhibition <em>AWAKENING<\/em>, by Weronika Anna Rosa.<br \/>\nDiscover <em>AWAKENING<\/em> in a guided visit led by the artist herself, on display in the lobby of Tivoli Avenida Liberdade Lisboa. This experience offers an interpretation of the artworks, contextualizing their concept and revealing the inspirations behind them, in harmony with the surrounding space.<br \/>\nMay 26, Tuesday (6:30 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 185<\/p>\n<h3><strong>May 27<\/strong><\/h3>\n<p><strong>Teatro Variedades<br \/>\n<\/strong><strong>Guided Tour<br \/>\n<\/strong>The guided tour of Teatro Variedades is made up of memories, techniques, crafts, and stories, and covers Parque Mayer and Teatro Capit\u00f3lio, exploring how this cultural complex has evolved over time.<br \/>\nThrough stories spanning 100 years of theatre, you will access normally restricted areas, backstage spaces, stage entrances, technical rooms, and work areas, to understand what happens before, during, and after a performance. Along the way, there will be insights into artists, crews, and audiences, and how these stages relate to key moments in the city\u2019s cultural life.<br \/>\nMeeting point: Teatro Variedades caf\u00e9<br \/>\nMay 27, Wednesday (11:00 AM \u2013 12:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nParque Mayer<\/p>\n<p><strong>\u00a0<\/strong><strong>OG Esthetics &amp; Health<br \/>\n<\/strong>\u201c<strong>The most exclusive pause in the Avenue<\/strong>\u201d<br \/>\nPresentation of the <strong>OG concept<\/strong>, followed by a signature Mini Ritual designed to provide a moment of pause, lightness, and reconnection in the heart of Avenida da Liberdade.<br \/>\nAt the end, each participant will receive a personalized recommendation and a small gift from OG and\/or partner brands.<br \/>\nMay 27, Wednesday (11:00 AM \u2013 1:00 PM \/ 2:30 PM \u2013 5:30 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 38B, Shop 35d<\/p>\n<p><strong>Roselyn Silva<br \/>\n<\/strong><strong>Roselyn Silva shares with the public different ways to combine her pieces<\/strong> for both formal and informal looks. She will present styling proposals that include patterned and plain pieces, showcasing the versatility of her eponymous brand.<br \/>\nMay 27, Wednesday (4:00 PM \u2013 5:00 PM)<br \/>\nOpen to the public<br \/>\nPra\u00e7a da Alegria, 16<\/p>\n<p><strong>Michael Kors<br \/>\n<\/strong><strong>Personal Styling Experience <\/strong>with the season\u2019s trends<br \/>\nMay 27, Wednesday (5:00 PM \u2013 6:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 108 A<\/p>\n<p><strong>Medeiros e Almeida Museum<br \/>\n<\/strong><strong>Guided Tour: <\/strong><strong>\u201cBetween Doors, Drawers and Locks: Secret Compartments in the Furniture of the Medeiros e Almeida Museum\u201d.<br \/>\n<\/strong>A tour led by a curator from the Medeiros e Almeida Museum, focused on the hidden devices integrated into the collection\u2019s furniture. The visit explores concealment mechanisms, construction solutions, and strategies of disguise across different typologies and periods, offering a technical and historical reading of these objects.<br \/>\nMay 27, Wednesday (6:00 PM \u2013 7:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nRua Mouzinho da Silveira, 4<\/p>\n<h3><strong>May 28<\/strong><\/h3>\n<p><strong>Maison Sisley<br \/>\n<\/strong><strong>Hair Diagnosis + Flash Hair Styling Session<br \/>\n<\/strong>Personalized hair diagnosis and a flash hair styling session by Sisley Paris Hair Rituel<br \/>\n(30 minutes).<br \/>\nMay 28, Thursday (between 10:00 AM and 6:00 PM, by appointment)<br \/>\nLimited registration (maisonsisley.lisbon@sisley.fr)<br \/>\nRua Rosa Ara\u00fajo, 2<\/p>\n<p><strong>OG Esthetics &amp; Health<br \/>\n<\/strong>\u201c<strong>The Most Exclusive Pause in the Avenue<\/strong>\u201d<br \/>\nPresentation of the OG concept, followed by a signature Mini Ritual designed to provide a moment of pause, lightness, and reconnection in the heart of Avenida da Liberdade.<br \/>\nAt the end, each participant will receive a personalized recommendation and a small gift from OG and\/or partner brands.<br \/>\nMay 28, Thursday (11:00 AM \u2013 1:00 PM \/ 2:30 PM \u2013 5:30 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 38B, Shop 35d<\/p>\n<p><strong>Delta Coffe House Experience<br \/>\n<\/strong><strong>Coffee Workshop<br \/>\n<\/strong>May 28, Thursday (12:00 PM \u2013 1:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 144 E\/F<\/p>\n<p><strong>1933 Wine &amp; Spirits Collection by Cellar 47<br \/>\n<\/strong><strong>Port Wine Tasting<br \/>\n<\/strong>Discover the art behind exceptional wines at the newly opened 1933 Wine &amp; Spirits Collection, an exclusive partnership between Tivoli Avenida Liberdade Lisboa and Cellar 47. Guests will have the opportunity to taste and analyze different carefully selected Port Wine references, immersing themselves in their secrets and nuances.<br \/>\nMay 28, Thursday (4:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 185<\/p>\n<p><strong>Michael Kors<br \/>\n<\/strong><strong>Personal Styling Experience <\/strong>with the season\u2019s trends<br \/>\nMay 28, Thursday (5:00 PM \u2013 6:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 108 A<\/p>\n<h3><strong>May 29<\/strong><strong>\u00a0<\/strong><\/h3>\n<p><strong>Maison Sisley<br \/>\n<\/strong><strong>Hair Diagnosis + Flash Hair Styling Session<br \/>\n<\/strong>Personalized hair diagnosis and a 30-minute flash hair styling session by Sisley Paris Hair Rituel.<br \/>\nMay 28, Friday (between 10:00 AM and 6:00 PM, by appointment)<br \/>\nLimited registration (maisonsisley.lisbon@sisley.fr)<br \/>\nRua Rosa Ara\u00fajo, 2<\/p>\n<p><strong>Longchamp<br \/>\n<\/strong><strong>Presentation of the Longchamp brand and suggestions on how to accessorize your wallet or handbag<br \/>\n<\/strong>May 29, Friday (10:00 AM \u2013 11:00 AM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 190, Store 1<\/p>\n<p><strong>Roselyn Silva<br \/>\n<\/strong><strong>Roselyn Silva<\/strong> shares different ways to combine her pieces for both formal and informal looks. She will present styling proposals that include patterned and plain pieces, showcasing the versatility of her eponymous brand.<br \/>\nMay 29, Friday (12:00 PM \u2013 1:00 PM)<br \/>\nOpen to the public<br \/>\nPra\u00e7a da Alegria, 16<\/p>\n<p><strong>Cervejaria Liberdade<br \/>\n<\/strong><strong>Steak Tartare Workshop + Tasting<br \/>\n<\/strong>Learn how to prepare this iconic dish from Cervejaria Liberdade in a workshop designed to explore the ingredients, techniques, and tips that elevate the <em>Steak Tartare \u00e0 Tivoli<\/em> into a signature dish of both the restaurant and the avenue. Includes tasting.<br \/>\nMay 29, Friday (4:00 PM \u2013 6:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nAvenida da Liberdade, 185<\/p>\n<p><strong>Espadim 1985<br \/>\n<\/strong><strong>Workshop<br \/>\n<\/strong><strong>\u201cColour Can Be Deceptive: The Value of Precious Stones<\/strong>\u201d<br \/>\nLearn to develop your eye and understanding of antique and vintage pieces, as well as colored gemstones, through a guided presentation with examples from the inventory of Espadim 1985.<br \/>\nSpeaker: Ant\u00f3nio Amante (GIA Gemologist, Registered Appraiser in Portugal and the United Kingdom, Forbes 30 Under 30).<br \/>\nMay 29, Friday (4:00 PM \u2013 5:00 PM)<br \/>\nRegistration contact: avenida@espadim1985.com<br \/>\nAvenida da Liberdade, 160<\/p>\n<p><strong>Matiz Lisboa Bar<br \/>\n<\/strong><strong>Cocktail of the Month Presentation and Guided Tasting<br \/>\n<\/strong>Experience led by a mixologist, who will present the ingredients, concept, and inspiration behind the cocktail, offering a moment of discovery and sharing.<br \/>\nMay 29, Friday (5:00 PM \u2013 5:30 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nSofitel Lisbon Liberdade<br \/>\nAvenida da Liberdade, 127<\/p>\n<p><strong>Hugo Loureiro Tailor Made Training<br \/>\n<\/strong><strong>Open Day Pilates<br \/>\n<\/strong>Open Pilates class with equipment.<br \/>\nFour training sessions of 45 minutes, with capacity for 4 people per session.<br \/>\nMay 29, Friday<br \/>\n(Schedule: 5:00 PM \u2013 5:45 PM \u2013 7:15 PM \u2013 8:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nRua Alexandre Herculano, 19, 1st floor<\/p>\n<p><strong>Michael Kor<br \/>\n<\/strong><strong>Personal Styling Experience and Michael Kors Event<br \/>\n<\/strong>Personal Styling: (5:00 PM \u2013 6:00 PM)<br \/>\nMichael Kors Event: (5:00 PM \u2013 7:00 PM)<br \/>\nLimited registration (info@avliberdade.com)<br \/>\nMichael Kors<br \/>\nAvenida da Liberdade, 108 A<\/p>\n<p><strong>Molteni&amp;C Flagship Store<br \/>\n<\/strong><strong>Presentation of the \u201cAlma Mater\u201d Art Collection \u2013 part of Lisbon Design Week.<br \/>\n<\/strong>During Lisbon Design Week 2026, the Molteni&amp;C flagship store on Avenida da Liberdade presents <em>Alma Mater<\/em>, a limited-edition functional art collection by Arianna Bavuso, founder of the studio AB+AC Architects.<br \/>\nBased in Lisbon, the studio works at the intersection of architecture, wellbeing, and neuroarchitecture research.<br \/>\nMay 29, Friday (6:00 PM \u2013 9:30 PM)<br \/>\nOpen to the public<br \/>\nAvenida da Liberdade, 254<\/p>\n<p>[\/vc_column_text][vc_gallery interval=&#8221;3&#8243; 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