ELISABETTA FRANCHI

Walking into an Elisabetta Franchi store means stepping into the fashion designer’s living room and experiencing the brand’s style first-hand. The format is welcoming, sophisticated and elegant, in line with Elisabetta Franchi’s style paradigm, and gives a tangible and immediate insight into the collections and the philosophy behind them.

The style is narrated through a carefully crafted concept, based on clean and essential lines, harmonized with the specific features of each space. The result is a perfect harmony between collections and interior design, an ideal place to experience the creativity that characterizes the fashion house. The furniture and materials reflect the brand’s values: smoked glass, see-through surfaces, fabrics, metal and dim lighting create an emotional, feminine atmosphere that amplifies the product. The juxtaposition of full and empty spaces, the care for details and the elegantly draped fabrics generate a mix match of tactile and visual impressions, which was carefully designed to emphasize the characteristic values of the fashion house. Garments and accessories blend into the environment, which feels like a captivating, yet intimate boutique characterized by a sophisticated atmosphere that reminds of luxury, craftsmanship and glamour.

Quality, craftsmanship and sartorial expertise: these values are behind every Elisabetta Franchi collection, for a luxurious style that has become the new standard in the world of fashion. From research, to the study of materials and fabrics and the creation of prototypes with painstaking care for details, every single phase of the production of each item is carried out at the headquarters, immersed in the green countryside near Bologna.

The fashion house’s innovative ideas are turned into reality by expert hands, in an on-going dialogue inspired by a passion for excellence. At the heart of all collections is a constant improvement of fitting and superior care for details, which result in garments and accessories of the highest quality, characterized by a sophisticated elegance which is a true symbol of “Made in Italy”.