The Avenida Association presents the 2024 edition of Avenida Open Week, an invitation to discover Lisbon’s most iconic avenue between 4 and 10 May.

For a week, various spaces in @avenida.liberdade will unveil some of their best-kept secrets, share knowledge, provide experiences and share many stories that are part of the daily life of Lisbon’s Luxury District. The event includes hotels, shops, restaurants, personalized services, a museum with a unique art collection and tailoring and haute couture ateliers.

With the aim of getting closer to the public, the Avenida Association encourages its members to share what best distinguishes them, resulting in an excellent programme with free access to a set of diverse activities such as cooking, cocktails, jewellery design and creative writing workshops, personalized training sessions, a live jazz concert, or exhibitions with guided tours. The event offers a privileged and exclusive experience for those who want to take part in its activities and promises to awaken the 5 senses of those who participate.

In Avenida Open Week, several activities have limited places and require registration until 28th April, by sending an email to info@avliberdade.com indicating the event, day, visiting hour and contact details.

Check out the full programme  for all the details and include Avenida Open Week in your agenda:

AVENIDA OPEN WEEK`S PROGRAMME

André Opticas
A) Launch of Cartier’s exclusive customization service.
Guests will have the opportunity to interact with the artisans behind the magic of personalization, asking questions, sharing ideas, and exploring the infinite possibilities of Cartier’s exclusive universe (speaker, André Leal).

B) “Family Affair – Savoire Faire of Extraordinary Glasses” Workshop
The exclusive Chiado Atelier will come to life in the Avenida da Liberdade flagship store, in a space that will be a fusion of sophistication and craftsmanship, where every detail will be meticulously prepared to create a unique experience.
4th May, Saturday (between 11 am and 7 pm)
Free Admission
Avenida da Liberdade, 136 A

 Club 7
Open Day Club 7 with outdoor class on the tennis courts
4th May, Saturday (between 10h30 am and 12 am)
Free, requires registration
Parque Eduardo VII

Delta The Coffee House Experience
A workshop to learn more about the world of coffee. First, different topics are covered, from origins to identifying the main coffee-producing countries, as well as their different characteristics. On the more practical side, different extraction methods are discussed, from their preparation to the characteristics of each one, ending with a coffee tasting.
(speaker Barista Daniel Patrício)
9th May, Thursday (4:30 pm)
Limited places, requires registration – SOLD OUT
Avenida da Liberdade, 144 E/F

Hugo Loureiro Tailor Made
Open Day Pilates
1-hour workouts
4th May, Saturday (Times: 10:30 am – 1:30 pm – 3 pm – 6 pm – Max 3 pax per hour)
Limited places, requires registration – SOLD OUT
Rua Alexandre Herculano, 19, 1º 

Guess
Celebrating 15 years of Guess in Portugal in a shop with Spring decor, flower arrangements and a backdrop for photos
4th May, Saturday
Free Admission
Avenida da Liberdade, 195
 

JNcQUOI Avenida/Ásia/Fashion Clinic
Guided Tour + Cocktail Tasting
Fashion Clinic, JNcQUOI Avenida and Deli Bar
7th May, Tuesday (4pm); duration 30 mins – SOLD OUT
Limited places, requires registration

Fashion Clinic, JNcQUOI Ásia and Bar Ganda
8th May, Wednesday (4pm); duration 30 mins
Limited places, requires registration – SOLD OUT
Avenida da Liberdade, 182-184

Libertà Kitchen
Workshop & Tasting
Presentation of the La Pasticceria concept and Cake Tasting Session
with Pastry Chef Silvia Traina
Distribution of a discount code (10%) for the first Pasticceria purchase.
All drinks between 4pm and 6:30pm with a 20% discount
8th May, Wednesday (from 4pm to 6pm)
Limited places, requires registration
Rua Rodrigues Sampaio, 39

 Livraria Buchholz
Practical writing session “Writing for everyone”
“The challenges of writing as a form of balance and pleasure”, by author Margarida Fonseca Santos
10th May, Friday (6.30 pm); duration 1h00
Free Admission
Rua Duque de Palmela, 4

Maison Sisley
Make Up Masterclass, with Make Up Artist, Cátia Sousa
7th May, Tuesday (From 11:30 am to 12:30 pm – SOLD OUT – and from 3:30 pm –  to 4:30 pm – SOLD OUT) Duration 1 hour
Limited places, requires registration
Rua Rosa Araújo, 2

Maria João Bahia
Jewellery Masterclass with designer Maria João Bahia
“How to create a piece of jewellery”
7th May, Tuesday (11 am)
Limited places, requires registration – SOLD OUT
Avenida da Liberdade, 102

Museu Medeiros e Almeida
After Hours Visit
Learn about the history of the Medeiros e Almeida Museum, its founder.
and the main pieces in the collection
8th May, Wednesday (6pm); duration 1h30Free Admission (limited to 20 people on a first-come first-served basis – no registration required)
Rua Rosa Araújo, 41

 Oyster & Champagne Bar – Tivoli Avenida da Liberdade
Workshop & Tasting
Journey of flavors – 3 types of oysters from Aveiro, Setúbal and Algarve, paired with Piper-Heidsieck champagne 7th and 09^th May, Tuesday and Thursday (5pm); duration 1h30 – SOLD OUT (BOTH DATES)
Limited places, requires registration
Avenida da Liberdade, 185

 Pinko
Special Color Consulting (with Joana Veiga Mendes)4th May, Saturday (11am to 7pm); duration 30 minutes (individual sessions)
Limited places, requires registration
Avenida da Liberdade, 36 D

Rosa & Teixeira
Tailoring workshopBy visiting Rosa & Teixeira’s tailoring shop, dedicated exclusively to creating bespoke suits for men, participants will have the opportunity to learn about the traditional methods of Portuguese tailoring. Here, the tailors and seamstresses will pass on a little of this art, which stands out for its exclusive character and makes each piece created unique.(with Pedro Castro and tailor)6th May, Monday and 9th May, Thursday (10:30 am or 3:30 pm)
Limited places, requires registration – SOLD OUT (BOTH DATES)
Avenida da Liberdade, 204

SEEN by Olivier
Cocktail Masterclass
8^th May, Wednesday (5pm); duration 1 hour
Limited places, requires registration – SOLD OUT
Avenida da Liberdade, 185

Teatro Tivoli BBVA
Fado Tasting SessionA genuine Fado concert at the Tivoli BBVA Theatre, one of the most beautiful buildings in cultural Lisbon, with Port wine and a custard tart4^th May, Saturday (7pm); duration 1 hour
Limited places, requires registration – SOLD OUT
Avenida da Liberdade, 182-188

 The One Palácio da Anunciada
Guided TourVisiting the noble areas of Palácio da Anunciada, (1533), where the Hotel is located. This was a former property of the Counts of Ericeira, a noble and influential family that held some of the most important positions in Portugal. From the era of greatest splendour, through the Lisbon earthquake in 1755, to its restoration and contemporary experience, this is also a journey through the history of Portugal.5th May, Sunday (4pm)
Limited places, requires registration – SOLD OUT
Rua das Portas de Santo Antão, 112-134

 Tivoli Avenida Liberdade
Exhibition with guided tour
Exhibition “The forest does not ask for passage”, with the presence of the artist Nathan Kunigami6th and 7th May, Monday, and Tuesday (6.30pm); duration 1 hour
Limited places, requires registration

Tivoli Live Sessions – Make Room for Bright Performances
The cosmopolitan atmosphere of the Tivoli Avenida is once again be the stage for another Tivoli Live Session with the Bruno Santos Trio concert, with the renowned jazz guitarist, accompanied by Romeu Tristão on double bass and André Sousa Machado on drums. In the Hotel lobby
7th May, Tuesday (7:30pm); duration 1 hour
Free Admission
Avenida da Liberdade, 185

Tony Miranda
A)    Guided Tour to the Feminine Universe – With the designer Tony Miranda and Ana Fidalgo 6Th May, Monday (4pm); duration 2 hours

B)     Guided Tour to the Masculine Universe – With the designer Tony Miranda and Ana Fidalgo 9th May, Thursday (4pm); duration 2 hours
Limited places, requires registration
Avenida da Liberdade, 100

 Valverde Lisboa Hotel & Garden
Cooking workshop by Chef Bruno OliveiraThe Valverde Hotel invites you to a workshop where learning meets flavor, in a most emblematic oasis of Avenida da Liberdade, Pateo of Sítio Valverde. Some dishes from the Sítio menu will be presented by the Chef and can be tasted in a welcoming and exclusive environment.
During Avenida Open Week, 15% discount at dinner.9th May, Thursday (4:30 pm) – duration 1h30
Limited places, requires registration – SOLD OUT
Avenida da Liberdade, 164

For events with registration, each person can reserve two places.