In the year it celebrates nearly half a century of history, André Opticas is preparing to take the next step in its evolution. Fifteen years after opening its iconic flagship store on Lisbon’s Avenida da Liberdade, Portugal’s most exclusive luxury eyewear brand is announcing a strategic transition set to redefine the eyewear experience both nationally and internationally.

Scheduled for 4 July, the current store at 136 Avenida da Liberdade will close its doors, with operations relocating to an exclusive pop-up store at 36B on the same avenue. The temporary space will serve as both a bridge and an invitation while the brand’s new and groundbreaking flagship store is completed, with its opening scheduled for November this year.

At this temporary location, clients will continue to enjoy the exceptional service that defines the brand, while benefiting from the same personalised access to the curated portfolio of eyewear brands they have come to know and trust.

“Celebrating 45 years means honouring our past while looking firmly to the future. The opening of our pop-up store at 36B Avenida da Liberdade marks the first step into a new era, allowing our clients to become familiar with our new location from the very beginning. Through this temporary space, we will continue to deliver the exceptional service our clients expect while preparing for the unveiling of our new flagship store in November.

This project will undoubtedly become a new landmark for the city of Lisbon and a defining milestone in the history of André Opticas. It is a concept that perfectly reflects our current positioning, bringing together the world’s leading luxury brands with the most exclusive independent eyewear labels. It will also be home to a new bespoke atelier, inspired by the renowned space we have created at our Chiado boutique on Rua Serpa Pinto, taking the art of eyewear customisation to an entirely new level.”